Where Winston-Salem Is Quietly Growing: 3 Areas the Data Points To

In a city of steady evolution, knowing where demand is building gives you a strategic edge before the market catches on. Three neighborhoods are showing clear signs of growth, backed with data: Downtown’s Innovation Quarter, Ardmore/Buena Vista, and the suburban ring around Clemmons and the Northern Beltway. Winston-Salem is performing strongly with local population growth averaging of ~0.5% annually. The median home price has steadily increased with an average value of $275,000 and homes selling in 31 days on average. This indicates that both price appreciation and strong buyer activity. In the multifamily rental market, the demand is robust, with 1,320 new units delivered and 1,500 absorbed last year.

Innovation Quarter in Downtown Winston highlights the consistent and proactive approach to redeveloping a downtown area. Through vigilant planning the neighborhood is now home to over 170 companies and 3,700 employees creating what it describes as a “high-tech ecosystem that serves business, academic, and societal needs.” (Innovation Quarter).

 

This neighborhood is a new and growing part of Winston-Salem with an active development plan for growth that provides access to amenities and a larger city atmosphere. Buying here blends urban living, long -term growth potential, walkability and access to one of the city’s most visible growth districts.

 

Character meets opportunity in Ardmore and Buena Vista – two historic pockets where quality living and steady pricing come together. 

 

The Ardmore Historic District spans 600 acres and includes 2,000+ buildings in a variety of styles. It is a walkable, community-driven neighborhood located near Wake Forest Baptist and Novant Health medical centers and just minutes from downtown. Ardmore offers mid-priced homes with architectural charm and stable appeal. 

 

The median home listing price as of May 2025 was $322,000 with 60 homes sold in May 2025 with an average of 25 days on market.

 

Buena Vista, located northwest of downtown, offers cultural proximity to Reynolda Gardens, Reynolda Village, and the House Museum of Art. Homes here are typically larger (3-5+) bedrooms and begin in the $600,000 range, often reaching well over $1 million. With stunning architecture and a quiet, low-traffic ambiance, Buena Vista offers one of Winston-Salem’s most prestigious addresses. In May 2025 the median home value was $767,000 with 24 homes listed and selling in an average of 30 days. Buena Vista offers upscale living, long-term value, and cultural cachet. 

 

Clemmons has seen renewed attention thanks to the opening of the Northern Beltway in January 2025, which has enhanced its suburban space with urban access. This is contributing to a renewed interest in the Clemmons suburbs in the Beltway corridor. This is driven by the convenience for commutes caused by the beltway reducing congestion, improving safety and connecting Clemmons to the US 158, I-40, and US 421. Clemmons had a median home value of $449,000 in May 2025 with homes selling on average in 32 days last year. The housing market is varied with new construction, townhomes, multifamily rentals, and single-family homes in a variety of styles. The median sale price for a home in Clemmons has increased 17.6% from last year, indicating resale upside. The combination of commuting convenience and highway access, varied housing options, and home value appreciation make this area an attractive location for buying or investing.

 

Whether you are looking to buy/sell, invest, or upsize, Winston-Salem’s market offers clarity. Innovation Quarter is attracting world-class institutions and massive investments that are reshaping downtown living. Condos and rentals are moving fast with prices that reflect the demand and value of the Innovation Quarter. Ardmore and Buena Vista are charming neighborhoods that are close-knit, culturally significant, and close to downtown and amenities. In Clemmons, there is a new potential for its suburbs. The Northern Beltway is creating a new level of convenience and connection that saves its residents time and money and could drive a wave of investment to the area. Winston-Salem is a city that is growing strongly and proactively addressing the issues present. It is not a massive boom or rush, instead, it is maturing methodically to meet the needs and wants of its residents. 

 

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